LeBron James and Nike have been through numerous seasons together. The collaborations, swoosh label and legendary power forward share, have entered the 20th silhouette, which was recently revealed in form of Nike x LeBron 20 Nxxt. Now, a trimmed-down version of the signature sneaker has been announced, which is made in association with the esports giant FaZe Clan, which LeBron’s oldest son, Bronny, is a member of.
LeBron first teased the FaZe Clan x Nike collab in December 2022. Now with an official release date out, the partnership is certain and images of the sneaker are available for us to relish. Notably, this is the first collaborative footwear from Nike and FaZe Clan.
The underlying idea behind the FaZe Clan x Nike LeBron Nxxt Gen is to establish a long-standing relationship between athletes and gamers. The sneaker dons a very obvious color theme, which draws most of its inspiration from the FaZe Clan logo.
It has been designed in close consultation with the Nike and FaZe creative teams in a familiar Black, University Red, and White color scheme. The web-like printed mesh and leather accents adorn the upper of the FaZe Clan x Nike LeBron Nxxt Gen, while a white Zoom Air midsole coupled with a red translucent outsole add up to the look.
This look according to FaZe Clan creative director Jay “JVY” Richardson is a reflection of “the analogy that just like motherboards buried underneath the shell of technology, all great talent comes from beneath, and we all use different internal functions to power us as athletes and gamers.”
Branding is an essential aspect of collaborative products and it’s neatly taken care of in the FaZe Clan Nxxt Gen. The Faze Clan logo appears on the tongue and the Swoosh branding features around the heel counter. Despite the brilliance it adorns, not everyone is gonna rock these. But if you are interested, the FaZe Clan x Nike LeBron Nxxt Gen sneaker is scheduled to retail starting March 9 for $160.
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