Photo © ARR
A pioneer in luxury connected watches since 2015, TAG Heuer has launched Connected Calibre E4, its new generation of connected watches, combining sleek elegance and sporting performance. The two new models are equally at home on playing fields or at elegant dinners. This technological jewel spans an ecosystem of sports activities, wellness apps and watch faces inspired by the Maison’s iconic chronographs.
The new generation of TAG Heuer watches offers two models, each embodying a different dimension of the TAG Heuer Connected identity. The 45mm model has a striking ceramic case, fusing sporty design and a light feel. The 42mm model has a more sophisticated look, enriched with the latest wellness and sports functions. A collection of straps in leather, steel or multi-colored rubber lets each wearer personalize their timepiece.
The new models are equipped with watch faces that showcase different aspects of the TAG Heuer Connected universe. Mechanical watch faces explore TAG Heuer’s 160 years of expertise in fine watchmaking, while digital faces feature a look inspired by TAG Heuer’s long-standing expertise in precision timers. Two new watch faces make a debut with this line. The ‘Riverside’ watch face is animated with an immersive effect illustrating time elapsing, while the ‘Wellness’ version displays information on exercise, including heart rate and the number of steps taken during the day.
These exceptional timepieces are packed with the latest technological innovations. The TAG Heuer Sports application has been revamped to provide more options and personalization for users, and the watch charger has been enriched with integrated magnets to instantly snap the watch into place for charging.
The campaign showcasing the versatility of TAG Heuer Connected was lensed by Pari Dukovik and stars athletes and TAG Heuer ambassadors Sydney McLaughin and Naomi Osaka.
The new generation of TAG Heuer Connected watches is available from March 10, 2022.